While snooping around on agency websites, I came across one campaign that kept my attention for quite a while (I'm talking like a whole 6 minutes!). It was some stuff done by TAXI for Plan B, the morning after pill. I guess what caught my attention was the no-nonsense, straight to the point headlines. The what do you mean you think you just came pill. The I should've kept my panties on pill. and my personal favourite The I should've just swallowed instead pill.
A little risqué, I guess they really nailed their target.
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